Peekaby
Developmental play kits
Korean developmental play kits for babies and toddlers, designed for everyday play at home and supported by a companion app for parents. Tested to the European toy safety standard.
Launching soon in Singapore
Import and distribution, Singapore
Octant-X imports and distributes proven Korean brands, making the products Singapore consumers already want easy to find, easy to trust and easy to buy.
About
Octant-X Pte Ltd is a Singapore-registered import and distribution company. We work with Korean brands that have proven themselves at home and are ready for a new market, and we take on everything it takes to bring them here: importing, local compliance, distribution and launch. For brands, that means one accountable partner on the ground. For customers in Singapore, it means access to products they have been looking for, sold and supported locally.
What we do
We manage sourcing and shipping from Korea, customs clearance, and the product safety and labelling requirements of the Singapore market.
We sell through our own direct-to-consumer channels and work with retail and channel partners to place products where customers shop.
We source Korean products on behalf of businesses in Singapore, from supplier search and negotiation to ordering, quality checks and delivery.
We localise each brand for Singapore, from product pages and social content to customer support, so it launches with a clear local presence.
To make great Korean products accessible to every household in Singapore, with the local care and confidence they deserve.
To be the most trusted partner for Korean brands growing in Singapore, and the first place local customers look for the best of Korea.
Portfolio
Developmental play kits
Korean developmental play kits for babies and toddlers, designed for everyday play at home and supported by a companion app for parents. Tested to the European toy safety standard.
Launching soon in Singapore
Are you a Korean brand looking for a Singapore partner? We would like to hear from you.
Leadership

CEO
Tuya leads Octant-X. She has extensive experience in the import and distribution of FMCG products from South Korea, and is the founder of MK Mart, a B2B marketplace for Korean food and consumer goods, where she now sits on the board. She is completing her MBA at INSEAD (December 2026) and previously worked in strategy and analytics at Grab Financial Group.
INSEAD MBA
Contact
Whether you are a Korean brand looking for a Singapore partner, a business sourcing products from Korea, a retailer or channel partner, an investor or a customer, we would like to hear from you.